
The prototope of the American Indian is regarded iconic and suitable for advertising over here. The romantic view of the „Noble Savage“, that a certain Karl May (1842 – 1912) had modeled in his numerous novels about the American Old West – whilst he had never set foot there – is still predominant in the minds of old and young. I remember well, that in my boyhood one of the most fervent discussions was about the choice of either becoming „Indianer“ or cowboy during carneval season.
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